To create memorable news hooks
in online communities around
Centro brand for the young

In close cooperation with the customer, we have
come up with an interactive game
«Make it true!» and a colorful
mind blowing advertising
campaign in the Web


Centro can make everything true —
even the most wild and bold ideas!

Each week the players make
1 event true. During the entire period of the game two types of offers alternate: price and image.

The offer will be true only if it accumulates a certain number of likes. Do you want shoes at 99 rubles a pair? Then make sure that your proposal gains 50,000 likes in a week and you’ve won!

We’ve made it true!
An AUCTION where prices drop
30% DISCOUNT
FEMALE
FRIENDSHIP
The second pair
of shoes a gift
for a friend
70
%
DISCOUNT
FOR EVERYTHING
99 Any pair
for
For the beautiful
eyes YOUR CHOICE
30

Advertising campaign

Period: 1.09.2012 — 31.12.2012
Target Audience: 15-25 years old girls
are interested in the latest fashions
and new trends in the fashion-industry

Tools

Advertising in the media
Viral Videos
SMM
PR

Results

More than
  1
000000
contacts
More than
  1
000000
visitors of the
site and the group
Project leader
Olga Mironova
Project managers
Olga Mironova
Maria Mota
Video production:
Actors: twin brothers
Kostya and Oleg Stepanov
Director: Givi Maglakelidze
Interactive: Andrey Kovalchuk
Copywriters:
Vasily Shakulin
Eugene Komukhin
Art director:
Yaroslav Dokuchaev
Designers:
Victoria Kovalenko
Alex Dubnyak
PR-managers:
Anastasia Churakova
Eugenia Chumanina
Olga Rumyantseva
Nicola Firi
Developers:
Dmitry Donkovtsev
Sergey Smirnov