Objective:
- To develop a new version of the game, based on the successful project «Kill Routine!»;
- To develop an advertising campaign aimed at promoting the project and attracting attention to the
«Zhivoi Ofis» brand as the organizer of the project.
Solution:
The new version of the game should
use the legend of the End of the World. As part of this concept all text and graphics, advertising
and PR-campaigns to be developed.
Project description:
For 5 months of the project the participants
registered their combat units on the site
УбейРутину.рф and executed complex combat missions, posting the results in video, audio, photo
and text formats. The troops were killing the Office
Routine, saving Moscow and St. Petersburg
from infection and preventing the End of the World.
The assignments helped not only to get rid of the Office
Routine and begin working with a redoubled zeal, but
to get the maximum prize
in the amount of RUB1 million.
Video:
Character:
Grand prize:
The total prize fund was — RUB705 094!
10 best teams reached the final and took part in an exciting auto quest, after which the prize pool was distributed according to the place taken:
- I place — 50%
- II place — 35%
- III place — 15%
Incentive prizes:
Certificates
for purchases
from the online store
живойофис.рф
Antiroutine cups
Insignia badges
Polygon as darts
Antiroutine
uniform
Certificates
from project
partners
Gift packs
Links to activities:
Results:
Number of teams
Number of assignments 22
I place
Letter of appreciation
from a customer
Technologies:
- PHP 5.3
- HTML 5
- Zend Framework 2
- Apache HTTP Server 2.2
- MySQL 5.1
- YouTube API
High load on the server during the campaign
up to 15 requests per second.
The site is operating on a dedicated server — Intel Xeon 3.3 GHz x 8, 32 GB RAM, channel – 1 Gbit/sec.
Team
Project managers:
Maria Mota
Edward Zvarich
Copywriters:
Vasiliy Shakulin
Evgeniy Komuhin
Art director:
Anton Panin
Designers:
Alexey Rogov
Makar Sergeev
Illustrators:
Alexander Diaghilev
Vadim Kovtun
Technical director:
Sergey Smirnov
Developers:
Igor Grigoriev
Evgeniy Astasenko
Dmitry Donkovtsev
Video production:
Roman Vyshivanov
Givi Maglakelidze
Quest organization:
Denis Rumyantsev
Arthur Kirakosyan
Svetlana Gvozdeva
Elizabeth Kotelevskaya
Ekaterina Golovko
Advertising campaign:
Evgenia Chumanina
Anastasia Churakova
Daria Zorina