To create memorable news hooks
in online communities around
Centro brand for the young
Make it true!
In close cooperation with the customer, we have
come up with an interactive game
«Make it true!» and a colorful
mind blowing advertising
campaign in the Web
come up with an interactive game
«Make it true!» and a colorful
mind blowing advertising
campaign in the Web
Centro can make everything true —
even the most wild and bold ideas!
Each week the players make
1 event true. During the entire period of the game two types of offers alternate: price and image.
The offer will be true only if it accumulates a certain number of likes. Do you want shoes at 99 rubles a pair? Then make sure that your proposal gains 50,000 likes in a week and you’ve won!
We’ve made it true!
An AUCTION
where prices drop
30%
DISCOUNT
FEMALE
FRIENDSHIP
FRIENDSHIP
The second pair
of shoes a gift
for a friend
of shoes a gift
for a friend
70
%
DISCOUNTFOR EVERYTHING
99
Any pair
for
for
For the beautiful
eyes YOUR CHOICE
eyes YOUR CHOICE
Advertising campaign
Period: 1.09.2012 — 31.12.2012
Target Audience: 15-25 years old girls
are interested in the latest fashions
and new trends in the fashion-industry
are interested in the latest fashions
and new trends in the fashion-industry
Tools
Advertising in the mediaViral Videos
SMM
PR
Results
30
viralvideos
More than
200
000
likes
More than
1
000000
contacts
More than
1
000000
visitors of the
site and the group
site and the group
Project leader
Olga MironovaProject managers
Olga MironovaMaria Mota
Video production:
Actors: twin brothersKostya and Oleg Stepanov
Director: Givi Maglakelidze
Interactive: Andrey Kovalchuk
Copywriters:
Vasily ShakulinEugene Komukhin
Art director:
Yaroslav DokuchaevDesigners:
Victoria KovalenkoAlex Dubnyak
PR-managers:
Anastasia ChurakovaEugenia Chumanina
Olga Rumyantseva
Nicola Firi
Developers:
Dmitry DonkovtsevSergey Smirnov