- To develop an advertising campaign to encourage the first purchase by the target audience
- To draw attention of the target audience to the Kikkoman product as a universal dressing for traditional home cooking
- To develop a promo site, capable of stimulating the end users by taking part in the contest of recipes
- To conduct a BTL-campaign at points of sale
Kikkoman Soy sauce. Everyday. For everything.
- Product: Natural soy sauce Kikkoman
- The key message: Kikkoman for everything.
- Geography: The whole of Russia.
The idea is to add Kikkoman soy sauce to traditional
everyday home cooked dishes.
- 28.01 - 28.04
- 28.01 - 02.04
Try > Get a brochure > Find the item on the shelf of the store > Visit the site > Join in!
Developing the system from the scratch for the purpose.
Programming language PHP
Summing up 1 every 3 weeks:
20 February, 14 March, 3 April,
24 April. At each stage
2 winners are determined
- Distribution of branded brochures
Advertising for the whole of Russia:
- Banner digital advertising
ResultsThanks from the company Kikkoman
- > 200 000 unique visitors per month
- 1161 registrations
- 154 participant
- 8 winners
Brand awareness in Russia increased by 17%
- 137 000 verbal contact with the target audience
- 6 700 testings
- 65 000 sauce bottles sold
Sales growth + 11%
The total audience coverage 1 000 000
in the nomination Foreign Company
- Dmitry Chinenov
- Maria Beleninova
- Xenia Demirchieva
- Olga Mironova
- Vyacheslav Borisov
- Sofia Smirnova
- Osmakov Vladlen